Established in 1984 and formerly known as Pasban Poultry, Roshan Poultry represents the foundational enterprise of Roshan Holdings. With its head office in Okara and operations spanning farms, mills, and hatcheries across Pakistan, the company has long played a critical role in delivering accessible, nutritious protein nationwide.

The rebrand marked a strategic shift—from a legacy name to an identity aligned with scale, responsibility, and future growth. Anchored by the tagline “Nourishing Growth, Responsibly.”, the brand reflects a commitment to ethical practices, animal welfare, environmental stewardship, and community impact.

At creatr, we developed a visual language that balances heritage with authority. The logotype is set in Palmore, a serif typeface chosen for its sense of trust, tradition, and institutional weight. Helvetica Neue serves as the secondary typeface, maintaining consistency within the Roshan Holdings ecosystem while ensuring clarity across applications.

The colour system is deliberate: red as the primary tone conveys strength and vitality; green signals sustainability and agricultural roots; beige introduces warmth and approachability. Together, they create a brand that feels established, responsible, and forward-facing.